Cookie Policy
MATSATO COOKIE POLICY
Version applicable as of 24th February 2026
This Cookie Policy ("Policy") explains how EcomLT LLC (trading as Matsato, hereinafter referred to as the "Company," "we," "us," or "our") uses cookies and other similar tracking technologies on its website (the "Website") the purposes they serve and the choices you have to manage your cookie preferences.
This Policy has been prepared in accordance with California Consumer Privacy Act (CCPA/CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), and other relevant state privacy law. We are committed to protecting your personal information and complying with all relevant privacy laws.
By using the Website, you acknowledge this Cookie Policy and your available privacy choices as described below. You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. This Website is not intended for or directed to minors, and we do not knowingly collect personal information from children.
Please note that we may update this Policy from time to time. Any changes will become effective immediately upon publication, and we encourage you to review this Policy regularly to stay informed about how we manage and protect your data.
2. WHO IS RESPONSIBLE FOR PROTECTING YOUR INFORMATION?
We are: EcomLT LLC, trading as Matsato
Our company number is: 001376145
Our address: 354 Downs Blvd, Suite 102, Franklin, TN 37064
Our e-mail address: support@matsato.com
If you have any questions, comments, or complaints regarding how we collect, use, and store your personal information, please contact us by e-mail dpo@matsato.com.
3. WHAT ARE COOKIES AND HOW THEY ARE USED?
Cookies are small text files stored in your browser or device that help the Company and Partners recognize you, provide certain Website features, track your visit history, and personalize content based on your preferences. They improve your experience by enhancing website performance, tailoring content, analyzing user behavior, and delivering relevant ads.
Types of Cookies We Use:
We use various types of cookies to ensure that our Website functions properly and provides a better user experience. Below is a description of the different categories of cookies used on our website:
Necessary Cookies:
Essential for the proper functioning and security of the website. They enable core features such as secure login, page navigation, and maintaining your session. Without these cookies, some parts of the website may not operate correctly or at all. The use of these cookies is necessary for the performance of our contractual obligations when you visit our website.
Analytical Cookies:
Help us analyze how visitors use the website, including which pages are visited, how long users stay on the site, and which features are most frequently accessed. This data enables us to improve the performance and functionality of the website, ensuring a better user experience for all visitors.
Marketing (Targeting) Cookies:
Used to personalize advertisements and communications, ensuring that the content displayed is relevant to your interests based on your browsing behavior. We may use both first-party and third-party cookies for this purpose. These cookies also help us measure the effectiveness of advertising campaigns.
A comprehensive list of the specific cookies used on our website, including their purpose and duration, can be found in the table below.
4. HOW CAN YOU MANAGE COOKIES?
As a user of our Website, you have full control over the cookies and tracking technologies used on our Website. You have several options for controlling cookies:
- Clicking in Your Privacy Choices link available in the footer of our Website or here. This allows you to implement "Do Not Sell or Share My Personal Information" right and to opt-out of the sale or sharing of your personal information with third parties, including for cross-context behavioral advertising.
- Enabling Global Privacy Control (GPC) or another universal opt-out mechanism (UOOM) in your browser; we honor these signals.
- Adjusting your browser settings to accept, block, or delete cookies. (Note: blocking all cookies may impact your experience on our Website.)
For guidance on how to manage cookies in your browser, please refer to the following links for the respective browsers:
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Google Chrome: https://support.google.com/chrome/answer/95647
- Opera: https://www.opera.com/help/tutorials/security/privacy
- Microsoft Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy
- Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-information-sfri11471/mac
5. WHAT ARE OTHER TRACKING TECHNOLOGIES AND HOW THEY ARE USED?
In addition to cookies, we may use various other tracking technologies, including pixel tags, web beacons, scripts to enhance your experience on our Website. These technologies help us analyze website performance, measure the effectiveness of our campaigns, and provide a more tailored experience. By using our Website, you provide the same consent for these tracking technologies as you do for cookies as these technologies may work alongside.
- Pixel Tags (Web Beacons): These are small, invisible images or pieces of code embedded within web pages. They help track user interactions such as page views, clicks, and email open rates for analytics and marketing purposes.
- Scripts: These are small code snippets executed on your device to track real-time interactions with our website, such as clicks, form submissions, and enabling dynamic content.
6. WHAT THIRD-PARTY TRACKING TECHNOLOGIES ARE USED?
In addition to the cookies and tracking technologies set by our Website, we may also use third-party services that place their own cookies or similar tracking technologies when you interact with our site. These third-party services may include tools such as Google Analytics, Facebook Pixel, Hotjar, TikTok Pixel, and other marketing and analytics platforms.
When we use third-party tools such as analytics services, advertising pixels, or embedded content on our Website, those companies may act either as our service providers or as independent third parties, depending on how the information is processed.
If a company processes personal information on our behalf under a written contract that restricts how the information can be used, it acts as our service provider.
If a company collects personal information through our Website for its own purposes - such as advertising, cross-context behavioral advertising, or independent analytics - it acts as a third party. In these cases, the disclosure of personal information may be considered a “sale” or “sharing” under applicable state privacy laws. You have the right to opt out of such sale or sharing through the “Your Privacy Choices” link.
Third parties process personal information in accordance with their own privacy policies:
- Google: https://policies.google.com/technologies/cookies
- Facebook: https://www.facebook.com/policies/cookies/
- Hotjar: https://www.hotjar.com/legal/policies/cookie-information
7. ARE COOKIES USED FOR PROFILING AND TARGETED ADVERTISING?
Certain third-party marketing and advertising cookies used on our Website allow us and our partners to analyze your browsing behavior across websites and services. This may include information about your interactions with our Website, advertisements, and other online content.
Based on this information, a profile of your interests may be created to display advertisements and content that are more relevant to you.
Where this activity constitutes “sharing” for cross-context behavioral advertising under applicable state privacy laws, you have the right to opt out through the “Your Privacy Choices” link.
8. WHAT ARE YOUR RIGHTS?
Depending on your state of residence, you may have the right to:
- Know what categories of personal information we collect;
- Access, correct, or delete your personal data;
- Opt out of the sale or sharing of personal information;
- Limit the use of sensitive personal data.
You may exercise your rights by contacting us at support@matsato.com.
For a full overview of your privacy rights, please refer to our Privacy Policy.
9. WHAT COOKIES AND OTHER TRACKING TECHNOLOGIES ARE USED?
Essential Cookies and other tracking technologies:
| Name | Description | Expiration |
|---|---|---|
| mod_cc145086974 | Stores the selected country code for regional settings. | Session |
| mod_cn145086974 | Stores the selected country name for regional settings. | Session |
| localization | Stores localization preferences used to display the appropriate regional storefront. | 12 months |
| cart_currency | Stores the currency selected for the shopping cart. | 14 days |
| cart | Stores a reference to the shopping cart to preserve its contents. | 1 month |
| _shopify_essential | Supports essential Shopify storefront functionality. | 12 months |
Analytical cookies and other tracking technologies:
| Name | Description | Expiration |
|---|---|---|
| _ga | Distinguishes visitors so website usage and performance can be analyzed using Google Analytics. | 13 months |
| _ga_45FCT8TQX5 | Maintains session information for the website’s Google Analytics measurement property. | 13 months |
| _clck | Stores a Microsoft Clarity user identifier to analyze interactions and usage patterns. | 12 months |
| _clsk | Links multiple page views into one Microsoft Clarity session. | 1 day |
| _cs_id | Stores a Contentsquare visitor identifier for website analytics. | 13 months |
| _cs_s | Stores Contentsquare session information for analytics. | 30 minutes |
| _cs_c | Stores Contentsquare tracking or consent-related status. | 13 months |
| _shopify_s | Stores a Shopify session identifier used for storefront analytics. | 30 minutes |
| _shopify_y | Stores a Shopify visitor identifier used for storefront analytics. | 12 months |
| _shopify_analytics | Supports Shopify analytics and measurement of storefront interactions. | 12 months |
Marketing cookies and other tracking technologies:
| Name | Description | Expiration |
|---|---|---|
| _fbp | Stores a browser identifier used by Meta to support advertising measurement and attribution. | 3 months |
| _gcl_au | Used by Google advertising services to measure advertising conversions. | 3 months |
| _shopify_marketing | Supports Shopify marketing attribution and measurement. | 12 months |
END OF COOKIE POLICY.