This Policy explains how we handle your Personal Information. It helps you understand what we do with it and your privacy rights.
This Privacy Policy (“Policy”) explains how ("Company", "we", "us", or "our") handles your Personal Information (“Personal Information” or “Data”) when you:
- Visit our sales websites (“Website”);
- Purchase our products or services (“Goods” or “Service”);
- Otherwise interact with us (support, social media, contests, affiliate program, etc.).
This Policy applies only if you are resident of United States and it outlines what Personal Information we collect, its purposes, how we use and share it, how long we retain it, your rights, and how we protect your Data. We are fully committed to process your Personal Information lawfully, fairly, and transparently in accordance with:
- the California Consumer Privacy Act (CCPA/CPRA);
- U.S. state privacy laws (e.g. VCDPA, CPA, CTDPA, UCPA);
If you do not agree with our practices, please refrain from using the Website, purchasing our Goods or Services or submitting your Data in any other way. This Policy is effective as of 19th of November 2025. We may update this Policy occasionally all updates take effect upon publication, so we encourage you to review it regularly to stay informed.
We are
Our company number is 001376145
Our registered address is 354 Downs Blvd, Suite 102, Franklin, TN 37064
Our support e-mail address: support@get-matsato.com
We have appointed a Privacy Officer to oversee our Data protection obligations. You can contact the Privacy Officer directly at dpo@matsato.com, or use any of the communication methods provided in Section 11 of this Policy.
We mainly collect only the Data needed to provide our Goods or Services and operate our Website. This section explains why we collect it and how we use it.
We only collect the Data we truly need – and only use it for clear, lawful reasons. . This section also serves as our Notice at Collection under the California Privacy Rights Act (CPRA) and Summary of Processing for the 12 Months Preceding.
Here are also few important things for you to know:
- Automated tools and AI: We may use AI or other fully or semi-automated technologies to support service delivery (e.g., chatbots, ChatGPT, Gemini, AI tools providers and etc.), but we do not use automated decision-making that produces legal or similarly significant
effects on you. All AI-assisted or automated responses are reviewed by humans when decisions could impact your rights.
- Cross-Context: We may combine information from different sources (e.g., your Website activity, purchase history, and customer-service interactions) to improve your experience and our service.
- We may “sell” or “share” Data: Under California law, a “sale” includes making Personal Information available to a third party for any form of value, not only for money, and “sharing” refers to disclosing Personal Information for cross-context behavioral advertising. We do not sell Personal Information for monetary consideration, but in some cases we share limited data - such as internet or network activity and inferences - with advertising and analytics partners to measure performance and deliver relevant ads. You can opt out at any time through our “Your Privacy Choices” link, and where required by law, we honor browser- or device-based opt-out signals (e.g., Global Privacy Control).
- Children’s data: Our Website and Services are not intended for minors. We do not knowingly collect, sell, or share Personal Information of individuals under the age established by law. If we become aware of such a collection, we will delete the information promptly.
We get your Data directly from you, through your use of our Website, or from trusted third parties, public sources, etc. This helps us operate our business and stay in touch with you.
We collect Personal Information from the following categories of sources:
- Directly from you: When you place an order, contact us for support or inquiries, complete forms or surveys, participate in contests or promotional campaigns, communicate with us by email, phone, chat, or social media, or otherwise use our Services.
- Automatically via technology: When you visit or interact with our Website or other online platforms, we automatically collect certain Data, including identifiers and information regarding your activity using cookies, pixels, SDKs, log files, and similar technologies. We use these tools to improve functionality, enhance your experience, analyze usage patterns, and secure our systems.
- From third parties, vendors, and service providers: We collaborate with carefully selected partners (e.g., payment processors, shipping carriers, analytics and marketing platforms, and customer-support providers). They may share limited Personal Information with us when they collect them during service.
- From our affiliate and referral partners: If you follow a referral link, use a partner discount code, we may receive information that might contain your Personal Information.
- From other Intra-Group companies (if applicable): Where necessary for internal administrative, service provision, or business development purposes, we may receive your Data from other entities within our corporate group.
- From publicly available sources (if applicable): Where appropriate and permitted by law, we may collect Personal Information from public registers (e.g. company registries, professional association websites), official government databases, or social media profiles (e.g. LinkedIn), particularly in the context of business-to-business (B2B) communication, professional outreach or due diligence.
This Policy does not govern the privacy practices of unaffiliated third parties that operate independently, such as external social networks, advertising providers, or linked websites. We encourage you to review their privacy policies to understand how they process your information.
We share your Data but only when necessary and with strong safeguards - always ensuring your privacy is protected.
We share your Personal Information when necessary, and with your privacy in mind.
We may share limited Data with trusted third parties to provide our Services, meet legal obligations, or support business daily operations. Whenever we do, we ensure that your Data is protected and handled responsibly. We may share your Data with:
- Service Providers, Contractors: We engage with various service providers to support our business functions (e.g. IT support, hosting, payments, shipping, analytics, customer service, marketing, auditing, legal services, etc.). These providers may access only the Data required to perform their duties and are contractually prohibited from using it for any other purpose.
- Intra-Group Companies: We may share your Data with other entities within our corporate group for internal administrative purposes, centralized services, or to provide integrated services. All intra-group transfers are covered by internal data-protection agreements ensuring consistent safeguards across all locations.
- Advertising/ Analytics Partners or Third Parties: We may share limited Data with platforms that deliver marketing campaigns and analytics. Under California law, this type of disclosure may be considered “sharing” for cross-context behavioral advertising. You can opt out at any time by using our link placed at the bottom of the Website footer “Your Privacy Choices”.
- Public or governmental authorities: In certain circumstances, your Data may be shared with third parties such as public authorities, law enforcements, courts, insurers, fraud prevention services agencies, independent service providers etc.
- Other corporates or auditors: In the context of a potential or actual merger, acquisition, asset sale, or restructuring, we may disclose limited Data to potential investors, buyers, or their auditors, and advisors.
- Other third parties with your consent: Where legally required, we will only share your Data with third parties if you have explicitly given us your informed, freely given consent.
We keep your Data only as long as needed for legal, contractual, or Services-related purposes - then we delete or anonymize it securely.
We keep your Data only for as long as necessary to:
- Fulfil the purposes for which it was collected,
- Provide you with our Goods or Services,
- Comply with legal, regulatory, or contractual obligations, or
- Resolve disputes or enforce our agreements.
Detailed retention periods for each Data processing purpose are set out in Section 3 of this Policy. Once the applicable retention period has expired, we will either securely delete your Data or irreversibly anonymize it within a reasonable timeframe, in line with best industry practices and legal requirements.
We use strong technical and organizational measures to keep your Data safe and work continuously to prevent unauthorized access and protect your privacy.
We are committed to protecting your Data and take the security of your information seriously. We apply a combination of technical and organisational measures to prevent unauthorised access, accidental loss, misuse, alteration, or disclosure of Personal Information. These safeguards reflect
the principles of privacy laws, including accountability, limiting collection, accuracy, openness, and safeguards:
- Processing Personal Information fairly, lawfully, and transparently;
- Limiting collection and retention to what is necessary;
- Restricting access to authorized employees only;
- Requiring service providers to meet strict security standards;
- Providing regular privacy and security training to staff;
- Conducting periodic internal and external audits;
- Using encryption and other safeguards where sensitive information may be involved;
- Performing regular Data backups and logging activity for security purposes;
- Continuously monitoring our systems for threats and vulnerabilities;
- Updating our processes as risks and technology evolve.
Even with strong safeguards, no system or internet transmission is completely risk-free. To help protect yourself, use strong and unique passwords, keep them confidential, secure your devices, and be cautious with suspicious links. If a data breach occurs that poses a risk of significant harm, we will notify affected individuals and regulators as required by law.
Sometimes we need to transfer your Personal Information outside your country or state, but only when necessary and always with strong legal safeguards to keep your Data protected.
Our Company works with partners and service providers around the world. This means your information may be transferred outside the United States - for example, to the EU, the UK, or other countries where our Intra-group companies or service providers are located.
Whenever we transfer Personal Information internationally, we apply appropriate contractual, organizational, and technical safeguards to ensure an equivalent level of protection consistent with the privacy laws of your jurisdiction. These safeguards may include:
- Data-transfer agreements incorporating Standard Contractual Clauses (SCCs) or their local equivalents approved by regulators;
- Intra-group data-protection agreements binding all affiliated entities to the same high standards of confidentiality and security;
- Vendor due diligence to confirm that third-party processors maintain adequate security and privacy controls; and
- Risk assessments and ongoing monitoring of cross-border data flows.
We use some AI and automated tools to support our Services, but we do not rely on them to make decisions that have legal or similarly significant effects on you.
We may use certain Artificial Intelligence (AI) - based tools and fully or semi-automated systems - for example, AI may help our customer service team by suggesting draft replies or transcribing a call to enhance the speed and accuracy of our services.
However, we do not engage in automated decision-making, including profiling, that produces legal, financial or similar effects concerning you. Specifically:
- Any recommendations, responses, or information generated by AI tools are provided for informational purposes only and are subject to review and validation by our human staff;
- We do not use algorithms or automated systems to make decisions about you that produce legal effects (e.g., the denial of a service), without meaningful human involvement;
- You have the right to request human intervention and express your point of view if you believe any decision or response has been generated through automated means that
significantly affects you, and to obtain an explanation and review of such a decision by a human member of our staff;
- We try to be transparent and inform you when AI or automation was used to help deliver a service;
- We never use your identifiable Personal Information to train AI models. If any Data is used for improvement, it is anonymized so it can no longer identify you.
- We keep this information only as long as needed to deliver the service, protect it under strict contracts with our vendors, and prohibit those vendors from using identifiable data for their own model training.
You have rights over your Personal Information, including access, correction, deletion, objection, and more. This section explains what those rights are and how they work.
If we process your Data as set out in this Policy, or you believe we may be doing so, you have the following rights. These rights apply regardless of whether we process your Data as a client, supplier, contractor, or professional contact:
If you are a U.S. resident or our processing relates to U.S. individuals, your rights under State Privacy Laws (which may vary by state):
- Right to know/access – Request information about the categories and specific pieces of Personal Information we have collected, used, disclosed, sold, or shared about you, and obtain a copy of that Data.
- Right to deletion – to request the deletion of Personal Information we hold about you, subject to certain exceptions ((e.g., to complete a transaction, detect fraud, or comply with recordkeeping laws).
- Right to correction – to request correction of inaccurate Personal Information;
- Right to data portability – to request receive a copy of your Personal Information in a portable format;
- Right to Opt-out of Sale or Sharing (California law and other states) – Opt-out of the “sale” or “sharing” of Personal Information, including use for cross-context behavioral advertising. We provide a link in footer “Your Privacy Choices” where you can easily execute your right.
- Right to Limit the Use of Sensitive Personal Information (CPRA) – Request that we restrict the use and disclosure of your sensitive information (e.g., precise geolocation, health data, or financial details) beyond what is necessary to provide requested services.
- Right to Opt-Out of Profiling (where applicable by state law) – Object to profiling that produces legal or similarly significant effects concerning you.
- Right to Non-Discrimination – You should not receive any discriminatory treatment for exercising your privacy rights.
- Right to Appeal (Virginia, Colorado, Connecticut) – If we deny your privacy rights request, you may appeal our decision by contacting us through the same request channel. If your appeal is denied, you may contact your state Attorney General.
- Right to non – discrimination – You will not be treated differently for exercising your privacy rights
Please note: Your rights are not absolute and in U.S. varies by state. In some cases, the exercise of your rights may be restricted under applicable laws - for example, where fulfilling your request would adversely affect the rights and freedoms of others, where we are legally required to retain certain Personal Information (e.g. for compliance, legal claims, or regulatory purposes) or request is manifestly unfounded, excessive, or repetitive.
If you have any general questions about this Policy, how we process Data, complaint or if you wish to exercise any of your Data Subject rights, you can contact us by email at: dpo@matsato.com or via post address 354 Downs Blvd, Suite 102, Franklin, TN 37064
To help us process your request efficiently, please:
- clearly express your question or complaint,
- specify which right you wish to exercise (if applicable),
- provide enough information to identify you (we may ask for proof of identity or proceed identity verification process), and
- include any relevant details that will help us respond quickly.
You may also authorize someone to act on your behalf. If so, please ensure your authorized person provides us with written and signed permission confirming they are allowed to act for you. We may deny a request if sufficient proof of authorization is not provided.
We aim to respond without undue delay within 45 days of receiving your request. This time is extendable by an additional 45 days where reasonably necessary in which case, we will inform you in advance and explain the reason for the delay.
We may collect or process the following categories of information, depending on how you interact with us. More detailed information provided in tables below:
- 12.1. IDENTIFIERS & COMMERCIAL DATA
- 12.2. PAYMENT & FINANCIAL DATA
- 12.3. MARKETING & PREFERENCE DATA
- 12.4. COMMUNICATION DATA
- 12.5. LEGAL CLAIMS DATA
- 12.6. INTERNET & NETWORK ACTIVITY DATA
- 12.7. VISUAL DATA
- 12.8. SENSITIVE PERSONAL INFORMATION (SPI)
- 12.9. CONTEST & PROMOTIONAL DATA
- 12.10. AFFILIATE & PARTNER DATA
- 12.11. SOCIAL MEDIA DATA
| Purpose of collection / use |
When you purchase Goods or Services via our Website, we process your Data to manage your order, arrange delivery, handle payments, send transactional communication and provide other related services (e.g., order confirmation, updates, returns, or refunds). |
|---|---|
| Category examples |
Identification and contact details: full name, delivery address, email address, phone number. Technical information: IP address, language, device type. |
| Data retention period |
Order and payment records are retained for 10 years in line with legal, tax and accounting obligations. |
| Sold or Shared for cross-context behavioral advertising? |
No. We do not sell or share this information for cross-context behavioral advertising. |
| Purpose of collection / use |
We process your Data when handling payments related to your orders, subscriptions, discounts, returns, chargebacks or refunds. This processing also includes the performance of tax obligations, such as issuing invoices, maintaining accounting records, and fulfilling other legal statutory requirements e.g. fraud detection, transaction security. |
|---|---|
| Category examples |
Payment Information: Payment method/type, masked card digits, payment token, transaction amount/time, refund reasons; billing address; bank/IBAN (if used); customs data where required, invoices, VAT and other required accounting documentation. |
| Data retention period |
Order and payment records are retained for 10 years in line with legal, tax and accounting obligations. |
| Sold or Shared for cross-context behavioral advertising? |
No. |
| Purpose of collection / use |
If you contact us by phone and/or in writing (via Live Chat, customer support, email, social media or otherwise), we will keep a record of the fact of your contact and the information you have provided to us, including your Personal Information, to properly process your request and respond to your question, request or complaint. |
|---|---|
| Category examples |
When contacted by call: name, surname, mobile phone number, email address, residential address, purchase details and other information required to verify your identity (if needed). Date and time of the call, duration of the call and a recording of the call. |
| Data retention period |
Recordings of conversations - 6 months from the moment of creation. |
| Sold or Shared for cross-context behavioral advertising? |
No. |
| Purpose of collection / use |
We process your Personal Information to inform you about our Goods, Services, promotions, new features, or to request your feedback. This includes sending general or personalized marketing content (e.g., newsletters, promotional messages, surveys) via email, SMS, or phone calls. When we send communications from the Company, they may include marketing information and offers about this brand and other brands operated by the Company (“Wellness brands”). We may tailor our marketing based on information we already maintain about you - such as your purchase history, browsing activity, or stated preferences - to make our offers more relevant. This practice is sometimes referred to as personalized or targeted marketing.
|
|---|---|
| Category examples |
Contact details: full name, e-mail address, telephone number, country; |
| Data retention period |
5 years from contact received date, unless you opt-out earlier. |
| Sold or Shared for cross-context behavioral advertising? |
Yes. We may share limited identifiers (for example, cookie IDs or advertising device IDs) with analytics and ad partners to measure the effectiveness of our campaigns and deliver advertising relevant to your interests. You can opt out of cross-context advertising through Your Privacy Choices link. Where required by law, we honor browser- or device-based opt-out signals, including Global Privacy Control (GPC). |
| Purpose of collection / use |
We may process your Personal Information in case we become a party or concerned party in legal proceedings to which you are subject to, or we are statutorily required to collect and/or provide information about you in order to comply with the applicable law. |
|---|---|
| Category examples |
All information that we uphold about you and that is a part of the legal process e.g. accounting and legal case files, legal documents, other information you provide us with, other information that we are statutorily required to collect and/or provide. Also, pleadings, claims, court decisions. If the case arises - information about criminal offenses and convictions. |
| Data retention period |
As long as the legal proceedings are going and 5 years from the date of entry into force of the court or authority's decision, or the date on which the legally binding decision is fully implemented. |
| Sold or Shared for cross-context behavioral advertising? |
No. |
| Purpose of collection / use |
When you visit and browse our Website, we process certain Personal Information for statistical, analytical, marketing, and performance monitoring purposes. This helps us improve the functionality, stability, security, and overall user experience of our Website. |
|---|---|
| Category examples |
Identifiers: IP address or other device identifiers; |
| Data retention period |
For more information on the retention periods of cookies, please refer to our Cookie Policy. |
| Sold or Shared for cross-context behavioral advertising? |
Yes (ads/analytics). Opt-out via Your Privacy Choices link. Where required by law, we honor browser- or device-based opt-out signals, including Global Privacy Control (GPC). |
| Purpose of collection / use |
We process your Personal Information when you submit, create, or allow us to use content that features you for promotional purposes. This includes:
|
|---|---|
| Category examples |
Identifiers: full name, username or profile name. |
| Data retention period |
UGC and campaign content: retained for up to 2 years from the date of collection or consent, unless a shorter or longer period is specified or consent is withdrawn. |
| Sold or Shared for cross-context behavioral advertising? |
No. |
| Purpose of collection / use |
We do not intentionally collect sensitive Personal Information such as health, biometric, or religious data. |
|---|---|
| Category examples |
Payment tokens, limited payment metadata, government identifiers. |
| Data retention period |
Payment records are retained for 10 years. Tokens normally retained only as long as necessary to complete transactions and handle refunds or chargebacks, no longer than 2 years. |
| Sold or Shared for cross-context behavioral advertising? |
No. |
| Purpose of collection / use |
We process your Personal Information when you participate in our contests, competitions, games, or events. This is done to manage your participation, communicate with you, and (where applicable) publish or promote the outcome of the activity. |
|---|---|
| Category examples |
Identifiers: full name, email address, phone number; |
| Data retention period |
Contest participant data – retained for 1 year after the announcement of winners or as described in specific contest terms. |
| Sold or Shared for cross-context behavioral advertising? |
No. |
| Purpose of collection / use |
When you participate in our Affiliate Program (e.g., promoting our Goods or Services via links, campaigns, or other agreed methods), we process your Personal Information to manage your participation, track referrals, calculate commissions, and make payments. We may also use your Data to communicate with you about affiliate program updates, compliance checks, complaints or performance reporting. |
|---|---|
| Category examples |
Identifiers: name, surname, and contact details (e-mail address, phone number), Affiliate account/login details; |
| Data retention period |
Affiliate program data – retained for the duration of your participation in the program and up to 5 years after termination (for accounting, legal, and fraud-prevention purposes); |
| Sold or Shared for cross-context behavioral advertising? |
Sometimes (attribution tools may rely on advertising identifiers/cookies). Opt-out via Your Privacy Choices link. Where required by law, we honor browser- or device-based opt-out signals, including Global Privacy Control (GPC). |
| Purpose of collection / use |
We manage our business profiles and accounts on various social networks. If you are interested in our Services and follow our profiles on social networks, participate in our games, promotions, share your photos with us or tag us in your photos, public posts, etc., we collect and use your Data, which we receive directly from you, when you are active in our accounts. |
|---|---|
| Category examples |
Identifiers: name, surname, and profile photo; |
| Data retention period |
The provider of the social network concerned shall set the time limits for the retention of data. We recommend that you check the privacy policy of the social network concerned. |
| Shared for cross-context behavioral advertising? |
No. |